One day when I was a sophomore in college, I showed up at a WeWork in San Francisco.
The security guard asked to see my ID. I didn’t have a government ID with me. So I just showed him a picture of my school ID, as confidently as I could.
This was the picture on my school ID:
The guard laughed, and by some miracle he let me in.
I was at this WeWork to start my marketing internship. Someone had told me that if I wanted to start a business one day, I should learn everything I can about marketing.
So I Googled lists of marketing agencies in San Francisco. Then I cold emailed every single one of them.
I was on spring break when they got back to me. They talked my ear off for 30 minutes. Then they agreed to hire me for the summer.
So that summer, I went into San Francisco every Tuesday and hung out in their WeWork.
One of them, James, was the smartest dude I had ever met. We talked about business, dating, psychology, careers, science, chess, and life in general.
He always had something unique and interesting to say. And he seemed like a happy dude.
I decided that I wanted to be like James. From that point forward, I read all the books James recommended to me. I learned skills James told me to learn. James told me that I should start meditating and I started meditating. Et cetera.
That’s why I decided to get into the digital marketing world in the first place. I wanted to be like James.
On the flipside, there are a few people I know who respect me because they wish they had my life. When I tell them about a book they should read, they read it. When I give them life advice, they take it.
This is a huge part of human psychology. We find people we admire and respect. Then we copy everything they do, hoping we can be like them.
This is why every single high school basketball player who watches Steph Curry shooting 3-pointers starts shooting way more 3-pointers themselves.
This is why whenever Taylor Swift or Katy Perry or any celebrity starts dressing in a new style, it becomes a fashion trend.
This is also why coaches brand themselves the way they do.
If you look at the coach you admire/are jealous of, they probably constantly talk about how cool their life is. (The stereotype is the guy in your Facebook feed driving a Lamborghini trying to sell you his dropshipping course.)
They do that because they’re trying to turn themselves into role models.
Turn yourself into a role model, and you’ll sell more stuff.
How do you turn yourself into a role model? The best way is to seem like a) you have a cool life, b) you’re talented, and c) you know what you’re talking about.
How do you get there? Produce as much content as you can. The more good advice you give, and the more you get in front of people, the more you become a role model.
Want some help turning yourself into a role model? I can write emails that position you as an authority, make your audience trust you, and make you sales.
Here’s more info about that: